Chapter
10: Contemporary Graphic Design
Eclectic
Experiments
David Carson Ray Gun magazine, grunge
music scene in Seattle; Broke every standard for design and typography.
Elliot Earls Cranbrook Academy; Custom
Distorted Typefaces,
Benjamin
Savignac art
director / founder for DEdiCate (fashion magazine)
Depoliticized
Design
Graphic
designers split between attitudes of design for good. Grunge went against
corporations at the same time, corporations wanted to be hip and had grunge
campaigns…
Celebrification,
celebrity status of designers
David
Carson, Neville Brody, Tibor Kalman
Peter Seville postmodern appropriation and
pastiche, association with stars such as Warhol, cover art for Suede
Eclecticism,
Historicism, Appropriation
Art Chantry 1980s Seattle. Contrarian
(for anti-establishment, but works commercially). Poster, Kustom Kulture, found
images and eclectic type. Urban outfitters flyer.
David Lance
Goines San
Francisco. (art nouveau and sachplakat)
Conceptual
Design
Sagmeister design connected to human,
Lou Reed album cover and aiga poster. Hadwriting on image. Self-reflecting
sense of humor
John Maeda computer science MIT.
Structural embrace of simplicity. Reebok womens freestyle expressionist shoe
concept. More emotion is better than less (layers)
Stephen Sorrell
(fuel) synergy
of the group rather than the individual. “studio approach” xbox, play more
poster.
Experimental
Jetset Reitveld
academy graduates
MTV,
coopting the counterculture
In-house
design team. Logo was originally created by Frank Olinsky and designed to move by Fred Seibert (animator) to be always in flux. Marketed counterculture. Maintaining some sort of non-commercial
credibility.
Comics,
Manga, Video Games, Anime
Satoshi Tajiri pokemon for the Gameboy; Ken Sugimori (Pikachu)
Phillipe
Parreno, Pierre Huyghe no ghost just a shell. Layers of identity
Chipp Kidd Knopf publishing group, Carol Carson more photographic style in
fiction books – revolutionizing. Used
photographic aesthitics in his comic book covers. Work for hire agreements.
Graffiti
and Street Art
Wanted
to have their art seen all over as the cars passed…
Lee Quinones, Fab Five Freddy
(Fred Braithwaite)
This
style was taken off the street and merge into the graphic design business for
appeal to popular culture. Popular for their interlocking abstract flowing
design.
Shawn Wolfe ironic products and marketing
pitches
Shepherd Fairy uses appropriation with his
own illustration (plagiarism?)
Illustration
in a Digital Age
Has
been increasingly marginalized in graphic design. Photoand type have taken
mainstream.
Rosenwald target in times square.
The Digital Aesthetic
Resurgent Idealism
Wolfgang
Weingart glimpse
of the futuristic world. Rejection of the primitive look of the 80s
Wired Magazine
Publisher Louis
Rosetto wanted to visually signify the magnificence of the coming age. Mind
Grenade (2-page spread with a rendered quote). 6 color process.
Techno Type
Dirk Uhlenbrock
Germany, typefaces for a videogame spaceship.
Carlos Segora,
Tim Marcus,
The Me Company nike poster using these
typefaces for sports
Pixel Art
Eboy using unadulterated single
points of light. Fresh and retro looking. Soft marketing (Honda museum website)
The Designers
Republic brain
aided design, corporate culture behind the surface
Web
1.0 Beginnings
Crappy tools and lots of eople doing it. Started to
diverge into two versions, one for getting sales (like amazon) and others for
deisgn (information and entertainment)
2.0 Motion and Interactivity
Now people have faster
internet and don’t have to wait. New program allow us to master motion and
integrade photos, type and hand draw elements.
Barbarian Group Comcast website
Free-soil.org/fruit enlisting viewers in a social cause – be
ecofriendly
Flash
(and the hype framework by Joshua Davis)
Able
to be used by designers and non designers. People say it is killing the
creativity.
Yugo Nakamura site for MoMA
Daniel Brown Interactive design. Noodlebox
and the bloom flower costruction tool
Motion
Graphics for Film and Television
Robert
Brownjohn intro
for James Bond from Russia with love, maholy nagy inspired
Kyle Cooper mfa from Yale. Spiderman
flipbooklike intro.
Mark Bohman sperts center graphics
package – kenecticism, sleek and textureless. Key to success was making it work
with one piece of software including music and video
Contemporary
Typography
Fontographer first time use of vector
graphics. Cool typefaces.
Holmes /
Bigelow
Lucida Sans – high x-height
Spiekerman Meta – lively alternative to the less
expressive like Helvetica
Bil’ak Brioni – calligraphic sans serif
Majoor Scala
Hoefler 27 styles released with
macintosh
Neville Brody Blur
Paul Elliman Bits
Globalization
– is western design dominating and the world. It is recognizable anywhere
Do
it yourself – easy because the tools are available to everyone
The
Citizen Designer – design for good, like in the old days.